Ugandans Leverage Viral Activism

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Ayanna Nahmias, Editor-in-ChiefLast Modified: 23:54 PM EDT,  23 April 2012

Evelyn, she was one of LRA leader Joseph Kony's child brides, Photo by Sean SpragueKAMPALA, Uganda - The Joseph Kony video that revealed gross human rights abuses in Uganda, particularly with regard to the kidnapping of children who were subsequently pressed into war as child soldiers, is not without its critics. Many Ugandans feel that their involvement in fighting against the ills that plague their war-torn country were portrayed peripherally if at all.

In the video below, the Ugandan people want the world to remember that they are like other people living in conflict areas around the world - they are inherently resilient, dedicated to conflict resolution, and involved in creating solutions to the problems which afflict their country and society.

This does not mean that The Kony 2012 video which went viral was not positive, only that it didn't go as far as it could from the perspective of the Ugandan people. There are many Ugandan activists on the ground making a difference, in fact, we recently featured a post on 'Victoria Seeds | Josephine Okot,' who is working to reeducate and train women to become successful farmers and businesswomen.

Africans are no different from most people engaged in life or death struggles. They are people of great courage fighting for the right of self-determination like groups in countries across the Middle East, fighting for the right to live in a conflict free society as are people in other countries across Africa, and for economic or religious equality as do people in Asia, Europe and the United States.

The difference usually lies in how the media portrays Africans versus these other cultures. Unfortunately, Africans are often portrayed as victims instead of victorious survivors, capable of effecting positive, lasting change in their societies and communities without external intervention. Though the Kony 2012 video is not guilty of this bias, many Africans through force of habit and historical experiences, reacted to the video with lukewarm response.

Thus, the first video features Ugandans telling their stories in their voices about their lives and the many challenges they face in their country including Kony. They share with us how this conflict has affected them, but also how they are persevering, thriving, and succeeding.

The second video is a response by the producers of the Kony 2012 video to its many critics, and documents the genesis of the project, the original objectives, and the utter surprise that this video project would garner so much attention and support.

Whatever side of the discussion you find yourself on, this video has done more than most in bringing the genocide that is occurring across the Continent front and center to the global consciousness. It is both inspirational and instructive because it demonstrates that each one of us is capable of making a profoundly positive difference, and if we just have the courage of conviction to follow-through on our dreams, we may be surprised at the global impact our vision coupled with action can have.

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